Ok, so I discussed making a good first impression, engaging your audience and giving them value when using Social Networking to market your products, but just which one will work best for you? To be honest that depends on you, and the products you’re trying to sale.
Each networking site out there has their pros and cons, but there is another side you have to consider. Just who are you trying to reach? Who is most likely to buy the things you sell?
Each sector, age group, or gender has different tastes and needs. For the most part, a 20 something woman who doesn’t have children, or a man probably won’t be in the market to buy cute little baby clothes, while young mothers and grandmothers might be. Tech savvy young males could be searching the latest gadget, but an empty nester may care less about it.
Basically you need to think about your customers and where you can reach them. You need to find out just where your target group hangs out. Every few months a new networking site becomes the latest rage, and each one has its own followers.
For example, the age group of 16 – 24 are the most likely to be using Instagram, more Women use the service than men, and the women using Instagram mostly do not have children.
Pinterest is another site which is used mostly by women. Used mostly by mothers in the age group between 25 and 54.
Men between 18 and 29 are the most likely users of Twitter, while Facebook, by far the most used network on the market is favored by people over the age of 50.
So you can see by knowing who you are targeting and where they hang out is very important in deciding where you should focus your efforts in marketing your store and products. The internet is a wealth of information, and what is true today may not be true tomorrow. You should regularly research the latest trends in the Social Networking game, but these are some pointers to get started with.
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