Category Archives: SEO Marketing

Let’s Talk About Color

Colors

 


 

So just what is your favorite color? If I had to guess I would bet you just thought of the color blue. If I ask you which color you thought of when I mentioned love, or anger, or even danger I’m sure you would say red. What if I ask you to describe the environment or wealth as a color, green, right? 

Colors have a way of invoking emotions in each one of us. Often without us even realizing it.

Warning Color

Which color grabs your eye first in the picture above? There’s a reason warning signs along the road are yellow. Governments and businesses have been using colors to get our attentions and to spike our emotions throughout time.

Think about it, what are the colors used in the signage and advertisements of most fast food restaurants? Red and yellow right? What about companies that want to invoke feelings of trust, stability, or peacefulness?

Companies such as American Express, Forbes, and Princess Cruises use the color blue to give us these feelings.

Colors have been researched and found to have so much effect on our subconscious that sports teams have been known to paint the locker rooms used by visiting teams a bright pink due to its ability to drain players of their competitive energy and its calming effect.

So how can you use this information to help you with marketing your products?

First you need to think about your target audience. Different cultures perceive colors in different ways, western cultures associate black with death and morning, while eastern cultures the color white has these meanings.

Children are drawn to bright, bold primary colors, yet if you are marketing these products to their grandparents you might choose more subtle blues or greens to solicit trust or feelings of a fresh new product.

Below are some general associations western cultures have to colors.

Red – excitement, strength, passion, speed, and danger.

 Blue – trust, belonging, reliability, and coolness.

Yellow – happiness, sunshine, cheer, and warmth.

Orange – playfulness, vibrant, and warmth.

Green – nature, fresh, cool, growth, and abundance.

Purple – spiritual, royalty, and dignity.

Pink – softness, sweetness, nurturing and security.

White – purity, cleanliness, and mildness.

Black – mystery, sophistication, and elegance.

Colors and color combinations can greatly effect customers buying habits. Shades of red to orange, black, and royal blue tends to attract impulse shoppers. While pink, baby blue, and navy seems to attract a smarter, more budget minded customer.

I hope you have enjoyed reading my latest post, and it helps with your marketing success. Feel free to stop by my facebook page and visit my vintage shop  Estates In Time.

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Taking a Good Picture and Making it Better

Best Picture Layout

 

Every day on Etsy someone says something about working on their pictures, but what does that all mean? Sure they need to be in focus, nothings worst than a blurry photo, or one that is too dark, or too yellow. Then, there’s the ones where the background is so busy that the product which is for sale gets lost. There’s also a lot of debate over all white backgrounds or color. Each one of these points are very important, if any of them are neglected you have a bad picture and until you have that straight nothing will make it any better.

But, what if you have a good picture? It’s in great focus, nice and bright and you can see the textures of your product popping out on the screen. Is there anything you can do to make that picture better?

Take a quick look back up at the picture on the top of this blog, don’t worry about studying it, just a quick glance. What is the first letter you noticed? The “B” right? The blue color of the letter doesn’t really pop out against the blue sky, but it’s still the first thing you noticed.

It’s what photographer’s refer to as the “Golden Mean”. Because of the way our minds are hard-wired to view images we automatically scan them in certain ways.

golden means

 We instinctively focus in the area where the blocks are smallest first, then scan the rest of the image, much in the fashion of a 9 laying on its side.

While it’s hard to imagine a complex drawing in our minds, such as the one above, when taking a picture. There is an easier way. Imagine the view finder of your camera divided into a Tic-Tac-Toe board.

Tic-tac-toe

Then aligning the objects of interest long the intersecting lines, with the image taking up the lower 2/3rd of the photograph.

Ratio’s also play an important part of good photography. The magic ratio number is 1.618. By dividing the largest side of a photo by the shortest side we come up with the photo’s ratio, and for some reason a picture which has the ratio of 1.618 and follows the golden means rule is more appealing to the viewer.

Below is four images of the same picture croped and resized in different ratios. Which one appeals most to you?

A photo                   B photo

C Photo                    D Photo

If you choose “D” you wouldn’t be alone, The “D” photo is sized to have the 1.618 ratio, with the two buttles aligned on the tic-tac-toe intersecting lines. This photo also has the tallest buttle aligned so that it does not extend into the upper 1/3rd of the photo.

I hope this helps you to understand ways to made a good photo better, and thank you for reading my blog.

Feel free to visit Estates In Time on Etsy, or stop by the Estates In Time Facebook Page  

 

The Build of a Facebook Fan Page

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Although I’m not a big fan of Facebook, I decided to give it a chance again and build a Fan Page for Estates In Time. Personally I feel the changes made to the Social Media giant back in 2012 which made every page generic, with no way to set up a landing page greatly hurt the chances for small businesses to stand out in the crowd. This plus the practice of throttling news feeds posted by page owners who do not place paid advertisements.

Prior to 2012 page owners were able to use apps  such as Static HTML to create custom tabs with calls to action, then direct each new visitor to those tabs on their first visit, I always felt this let the pages which used the option stand out, it made the pages fun and interesting to visit. A couple that use to do a good job with this that really stands out in my memory were “Coors Light” and “Corona”,

Their pages were always fun to visit, with cool games, interesting facts, and great give away contest. But, anyway I came here to write about the building of my new Fan page, not to rant about Facebook or to reminisce about the past.

Today, even though I can’t set the page up to take visitors to my tabs automatically, writing a custom tab which offers something of value to my visitors was important to me. I wanted to give the public a reason to like my page.

By using the Static HTML + iframes app which has a built in fan gate, I was able to give the tab two different looks.

First with a call to action, offering discount codes to used in my Etsy Store and the chance to enter contest that I plan to run later on, for Liking My Page.

The second look to the tap, for people who have Liked My Page, displays my discount codes, RSS feeds from my Blog and past tweets from Twitter, Also later when I run contest, I plan to use these pages to give more to my fans.

Although I have done a fair amount of HTML coding, it’s not something I use everyday so often I need reminders or sort of a cheat sheet to get things right. The best online tutorial I’ve found for programming languages is w3schools. Even for someone who doesn’t know programming, this site does a good job of helping you understand the process.

If you would like t check out the way I set up the Estates In Time Fan Page, feel free to visit and be sure to Like it t get in on the fun.

Digging a Little Deeper Into Social Networks

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Ok, so I discussed making a good first impression, engaging your audience and giving them  value when using Social Networking to market your products, but just which one will work  best for you? To be honest that depends on you, and the products you’re trying to sale.

Each networking site out there has their pros and cons, but there is another side you have to  consider. Just who are you trying to reach? Who is most likely to buy the things you sell?

Each sector, age group, or gender has different tastes and needs. For the most part, a 20  something woman who doesn’t have children, or a man probably won’t be in the market to buy  cute little baby clothes, while young mothers and grandmothers might be.  Tech savvy young  males could be searching the latest gadget, but an empty nester may care less about it.

Basically you need to think about your customers and where you can reach them. You need  to find out just where your target group hangs out. Every few months a new networking site  becomes the latest rage, and each one has its own followers.

For example, the age group of 16 – 24 are the most likely to be using Instagram, more Women use the service than men, and the women using Instagram mostly do not have children.

Pinterest is another site which is used mostly by women. Used mostly by mothers in  the age group between 25 and 54.

Men between 18 and 29 are the most likely users of Twitter, while Facebook, by far the  most used network on the market is favored by people over the age of 50.

So you can see by knowing who you are targeting and where they hang out is very important  in deciding where you should focus your efforts in marketing your store and products. The  internet is a wealth of information, and what is true today may not be true tomorrow. You  should regularly research the latest trends in the Social Networking game, but these are  some pointers to get started with.

Thank you for reading my blog and don’t forget to visit my vintage Estates In Time Store.