Tag Archives: Marketing

Moving to My Own Dot Com

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So I decided to move my blog, Over the past month and a half I have posted 17 articles here on WordPress.com and now I feel that it is time to move this blog to a domain of it’s own.

WordPress dot com was a great place to get started and to play around with while deciding if I was going to keep up my blog. but when I started weighing my options it came clear that getting my own domain and hosting package was the way to go.

Wordpress Graph

 

So it was clear, setting up my own hosting package was the thing to do financially. Alright, now the next thing,  how important is a name? Sure I wanted EstatesInTime, but what about the extension? Right now there is somewhere around 400 different extensions on the market. While a large number of these have restrictions, quiet a few of them might be cool to use with a blog. Blog.info, Blog.buzz, Blog.cool, or even Blog.guru, over the last few years there has been an explosion of new domain extensions released, some of them unbelievably expensive.

But which one is best and why? What was the first thing you thought of when I mentioned moving my blog? Was it EstatesInTime.com? Dot com is the oldest, most respected, and easiest remembered extension even to this day. That in itself tells me I should want the .com extension, And still another reason is that many of today’s browsers search for dot com by default. These two reasons gives the dot com more value than any other extension, and while I have no plans to sale my domain name, if in the future I should decide to, owning the .com gives me far more resale potential than any other one would.

So I know the name I want, EstatesInTime.com, next I needed to figure out where I was going to buy the name and host my blog. There are numerous hosting companies out there.

This list is in alphabetical order and is not intended as a review or endorsement.


Need more affordable hosting? Great plans ON OFFER! Free domains & more included.Need more affordable hosting? Great plans ON OFFER! Free domains & more included.
 One year for $0.99 a month then $5.99 per month. 20 MySQL 5 Databases (1 Gb each), 100 Gb of Web Storage, Unlimited Traffic, 1 Free Domain Name, and Georedundancy.

WordPress Hosting  First month $12.49, renews for $24.99 per month, 100 million visits per month, 2 Gb of Ram, 30 Gb Web Storage, Manage 5 WordPress sites, on 1 IP Address, 1 Free Domain Name, Enhanced Control Panel, and 24/7 Support.

Dreamhost Web Hosting $8.95 per month,  Unlimited Traffic, Unlimited Web Storage, and Unlimited MySQL 5 Databases.

GoDaddy.com...helping small businesses get bigger!  One year for $1.00 a month then renews at $6.99 per month, 25000 visits per month, 100 Gb of Web Storage, Free Domain Name, Nightly Backups, Redundant firewalls, malware scanning and DDoS protection, 24/7 Support and and Free Google Ad, Bing Ad, Facebook ad and Fotolia Photo Credits.

Professional Hosting from Just Host $4.95/month - Unlimited disk space and transfers and host unlimited domains  A special deal of $3.50 per month if you signup for 48 months, Free Domain Name, Unlimited Web Storage, 24/7 Support, Free Script Library, and Unlimited Email accounts.

While all of these offers seem pretty good, I chose to go with Go Daddy, mostly because of past history and being happy with the service I had received before.

Once I got my Domain name (www.estatesintime.com) and had my site setup, it was time to transfer my archived post over to the new site. Doing this was amazingly simple.  Having never done this before a 5 minute phone call to Go Daddy support was all it took. The Support Tech I reached (Jason) walked me through 4 easy steps.

  • Open my WordPress.com assount.
  • Then on the Dashboard under Tools, Click Export   (This downloaded all of my files to my computer)
  • Open my new Hosted WordPress dot Com
  • Then on that Dashboard under Tools, Click Import   (This ask me for the file I has just downloaded and I was done).

The next thing I wanted out of my own Blog site was a way to embed my Etsy Shop into my blog, At this point in time I wasn’t really interested with keeping up with the inventory in two stores, especially two stores tying to sell the same things. Plus the idea of dealing with my own shopping cart didn’t sound like a whole lot of fun to me.

After an evening of digging around and playing with different codes I found on my favorite cheat sheet W3schools  I came across a plugin from Fairground Media, Etsypro. This was an easy fix to my problems and I was able to get my shop set up in just a couple hours.

I was able to re-size my thumbnails so that they what worked with the theme I had selected for my blog and I was able to install different pages for each of the selection pages of my Etsy Shop.

The one thing I haven’t gotten around to yet, is working with the SEO on my new Blog page. Which brings me to one more product I would like to mention, I Business Promoter. I have used this software to get into the first page of search pages on Google, MSN, Bing, and Yahoo many times in the past.

Each one of these search engines have their own algorithms which makes it extremely hard to figure out how to perform well on all of them, yet this tool is the only software on the market which offers a money back guarantee. If you use this software and don’t get into the top 10 they refund your money!

So I guess I’ve reached the end of this long post tonight, and I hope you find some of this information useful, But don’t forget this is my last post here on estatesintime.wordpress.com So bookmark the new website for Estates In Time, and don’t forget to re-subscribe so you will continue to get updates sent to your email.

Thank you for reading my blog.

 

Let’s Talk About Color

Colors

 


 

So just what is your favorite color? If I had to guess I would bet you just thought of the color blue. If I ask you which color you thought of when I mentioned love, or anger, or even danger I’m sure you would say red. What if I ask you to describe the environment or wealth as a color, green, right? 

Colors have a way of invoking emotions in each one of us. Often without us even realizing it.

Warning Color

Which color grabs your eye first in the picture above? There’s a reason warning signs along the road are yellow. Governments and businesses have been using colors to get our attentions and to spike our emotions throughout time.

Think about it, what are the colors used in the signage and advertisements of most fast food restaurants? Red and yellow right? What about companies that want to invoke feelings of trust, stability, or peacefulness?

Companies such as American Express, Forbes, and Princess Cruises use the color blue to give us these feelings.

Colors have been researched and found to have so much effect on our subconscious that sports teams have been known to paint the locker rooms used by visiting teams a bright pink due to its ability to drain players of their competitive energy and its calming effect.

So how can you use this information to help you with marketing your products?

First you need to think about your target audience. Different cultures perceive colors in different ways, western cultures associate black with death and morning, while eastern cultures the color white has these meanings.

Children are drawn to bright, bold primary colors, yet if you are marketing these products to their grandparents you might choose more subtle blues or greens to solicit trust or feelings of a fresh new product.

Below are some general associations western cultures have to colors.

Red – excitement, strength, passion, speed, and danger.

 Blue – trust, belonging, reliability, and coolness.

Yellow – happiness, sunshine, cheer, and warmth.

Orange – playfulness, vibrant, and warmth.

Green – nature, fresh, cool, growth, and abundance.

Purple – spiritual, royalty, and dignity.

Pink – softness, sweetness, nurturing and security.

White – purity, cleanliness, and mildness.

Black – mystery, sophistication, and elegance.

Colors and color combinations can greatly effect customers buying habits. Shades of red to orange, black, and royal blue tends to attract impulse shoppers. While pink, baby blue, and navy seems to attract a smarter, more budget minded customer.

I hope you have enjoyed reading my latest post, and it helps with your marketing success. Feel free to stop by my facebook page and visit my vintage shop  Estates In Time.

Digging a Little Deeper Into Social Networks

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Ok, so I discussed making a good first impression, engaging your audience and giving them  value when using Social Networking to market your products, but just which one will work  best for you? To be honest that depends on you, and the products you’re trying to sale.

Each networking site out there has their pros and cons, but there is another side you have to  consider. Just who are you trying to reach? Who is most likely to buy the things you sell?

Each sector, age group, or gender has different tastes and needs. For the most part, a 20  something woman who doesn’t have children, or a man probably won’t be in the market to buy  cute little baby clothes, while young mothers and grandmothers might be.  Tech savvy young  males could be searching the latest gadget, but an empty nester may care less about it.

Basically you need to think about your customers and where you can reach them. You need  to find out just where your target group hangs out. Every few months a new networking site  becomes the latest rage, and each one has its own followers.

For example, the age group of 16 – 24 are the most likely to be using Instagram, more Women use the service than men, and the women using Instagram mostly do not have children.

Pinterest is another site which is used mostly by women. Used mostly by mothers in  the age group between 25 and 54.

Men between 18 and 29 are the most likely users of Twitter, while Facebook, by far the  most used network on the market is favored by people over the age of 50.

So you can see by knowing who you are targeting and where they hang out is very important  in deciding where you should focus your efforts in marketing your store and products. The  internet is a wealth of information, and what is true today may not be true tomorrow. You  should regularly research the latest trends in the Social Networking game, but these are  some pointers to get started with.

Thank you for reading my blog and don’t forget to visit my vintage Estates In Time Store.