Tag Archives: SEO

Moving to My Own Dot Com

Image

So I decided to move my blog, Over the past month and a half I have posted 17 articles here on WordPress.com and now I feel that it is time to move this blog to a domain of it’s own.

WordPress dot com was a great place to get started and to play around with while deciding if I was going to keep up my blog. but when I started weighing my options it came clear that getting my own domain and hosting package was the way to go.

Wordpress Graph

 

So it was clear, setting up my own hosting package was the thing to do financially. Alright, now the next thing,  how important is a name? Sure I wanted EstatesInTime, but what about the extension? Right now there is somewhere around 400 different extensions on the market. While a large number of these have restrictions, quiet a few of them might be cool to use with a blog. Blog.info, Blog.buzz, Blog.cool, or even Blog.guru, over the last few years there has been an explosion of new domain extensions released, some of them unbelievably expensive.

But which one is best and why? What was the first thing you thought of when I mentioned moving my blog? Was it EstatesInTime.com? Dot com is the oldest, most respected, and easiest remembered extension even to this day. That in itself tells me I should want the .com extension, And still another reason is that many of today’s browsers search for dot com by default. These two reasons gives the dot com more value than any other extension, and while I have no plans to sale my domain name, if in the future I should decide to, owning the .com gives me far more resale potential than any other one would.

So I know the name I want, EstatesInTime.com, next I needed to figure out where I was going to buy the name and host my blog. There are numerous hosting companies out there.

This list is in alphabetical order and is not intended as a review or endorsement.


Need more affordable hosting? Great plans ON OFFER! Free domains & more included.Need more affordable hosting? Great plans ON OFFER! Free domains & more included.
 One year for $0.99 a month then $5.99 per month. 20 MySQL 5 Databases (1 Gb each), 100 Gb of Web Storage, Unlimited Traffic, 1 Free Domain Name, and Georedundancy.

WordPress Hosting  First month $12.49, renews for $24.99 per month, 100 million visits per month, 2 Gb of Ram, 30 Gb Web Storage, Manage 5 WordPress sites, on 1 IP Address, 1 Free Domain Name, Enhanced Control Panel, and 24/7 Support.

Dreamhost Web Hosting $8.95 per month,  Unlimited Traffic, Unlimited Web Storage, and Unlimited MySQL 5 Databases.

GoDaddy.com...helping small businesses get bigger!  One year for $1.00 a month then renews at $6.99 per month, 25000 visits per month, 100 Gb of Web Storage, Free Domain Name, Nightly Backups, Redundant firewalls, malware scanning and DDoS protection, 24/7 Support and and Free Google Ad, Bing Ad, Facebook ad and Fotolia Photo Credits.

Professional Hosting from Just Host $4.95/month - Unlimited disk space and transfers and host unlimited domains  A special deal of $3.50 per month if you signup for 48 months, Free Domain Name, Unlimited Web Storage, 24/7 Support, Free Script Library, and Unlimited Email accounts.

While all of these offers seem pretty good, I chose to go with Go Daddy, mostly because of past history and being happy with the service I had received before.

Once I got my Domain name (www.estatesintime.com) and had my site setup, it was time to transfer my archived post over to the new site. Doing this was amazingly simple.  Having never done this before a 5 minute phone call to Go Daddy support was all it took. The Support Tech I reached (Jason) walked me through 4 easy steps.

  • Open my WordPress.com assount.
  • Then on the Dashboard under Tools, Click Export   (This downloaded all of my files to my computer)
  • Open my new Hosted WordPress dot Com
  • Then on that Dashboard under Tools, Click Import   (This ask me for the file I has just downloaded and I was done).

The next thing I wanted out of my own Blog site was a way to embed my Etsy Shop into my blog, At this point in time I wasn’t really interested with keeping up with the inventory in two stores, especially two stores tying to sell the same things. Plus the idea of dealing with my own shopping cart didn’t sound like a whole lot of fun to me.

After an evening of digging around and playing with different codes I found on my favorite cheat sheet W3schools  I came across a plugin from Fairground Media, Etsypro. This was an easy fix to my problems and I was able to get my shop set up in just a couple hours.

I was able to re-size my thumbnails so that they what worked with the theme I had selected for my blog and I was able to install different pages for each of the selection pages of my Etsy Shop.

The one thing I haven’t gotten around to yet, is working with the SEO on my new Blog page. Which brings me to one more product I would like to mention, I Business Promoter. I have used this software to get into the first page of search pages on Google, MSN, Bing, and Yahoo many times in the past.

Each one of these search engines have their own algorithms which makes it extremely hard to figure out how to perform well on all of them, yet this tool is the only software on the market which offers a money back guarantee. If you use this software and don’t get into the top 10 they refund your money!

So I guess I’ve reached the end of this long post tonight, and I hope you find some of this information useful, But don’t forget this is my last post here on estatesintime.wordpress.com So bookmark the new website for Estates In Time, and don’t forget to re-subscribe so you will continue to get updates sent to your email.

Thank you for reading my blog.

 

The Build of a Facebook Fan Page

Image

Although I’m not a big fan of Facebook, I decided to give it a chance again and build a Fan Page for Estates In Time. Personally I feel the changes made to the Social Media giant back in 2012 which made every page generic, with no way to set up a landing page greatly hurt the chances for small businesses to stand out in the crowd. This plus the practice of throttling news feeds posted by page owners who do not place paid advertisements.

Prior to 2012 page owners were able to use apps  such as Static HTML to create custom tabs with calls to action, then direct each new visitor to those tabs on their first visit, I always felt this let the pages which used the option stand out, it made the pages fun and interesting to visit. A couple that use to do a good job with this that really stands out in my memory were “Coors Light” and “Corona”,

Their pages were always fun to visit, with cool games, interesting facts, and great give away contest. But, anyway I came here to write about the building of my new Fan page, not to rant about Facebook or to reminisce about the past.

Today, even though I can’t set the page up to take visitors to my tabs automatically, writing a custom tab which offers something of value to my visitors was important to me. I wanted to give the public a reason to like my page.

By using the Static HTML + iframes app which has a built in fan gate, I was able to give the tab two different looks.

First with a call to action, offering discount codes to used in my Etsy Store and the chance to enter contest that I plan to run later on, for Liking My Page.

The second look to the tap, for people who have Liked My Page, displays my discount codes, RSS feeds from my Blog and past tweets from Twitter, Also later when I run contest, I plan to use these pages to give more to my fans.

Although I have done a fair amount of HTML coding, it’s not something I use everyday so often I need reminders or sort of a cheat sheet to get things right. The best online tutorial I’ve found for programming languages is w3schools. Even for someone who doesn’t know programming, this site does a good job of helping you understand the process.

If you would like t check out the way I set up the Estates In Time Fan Page, feel free to visit and be sure to Like it t get in on the fun.

Digging a Little Deeper Into Social Networks

bg1


 

Ok, so I discussed making a good first impression, engaging your audience and giving them  value when using Social Networking to market your products, but just which one will work  best for you? To be honest that depends on you, and the products you’re trying to sale.

Each networking site out there has their pros and cons, but there is another side you have to  consider. Just who are you trying to reach? Who is most likely to buy the things you sell?

Each sector, age group, or gender has different tastes and needs. For the most part, a 20  something woman who doesn’t have children, or a man probably won’t be in the market to buy  cute little baby clothes, while young mothers and grandmothers might be.  Tech savvy young  males could be searching the latest gadget, but an empty nester may care less about it.

Basically you need to think about your customers and where you can reach them. You need  to find out just where your target group hangs out. Every few months a new networking site  becomes the latest rage, and each one has its own followers.

For example, the age group of 16 – 24 are the most likely to be using Instagram, more Women use the service than men, and the women using Instagram mostly do not have children.

Pinterest is another site which is used mostly by women. Used mostly by mothers in  the age group between 25 and 54.

Men between 18 and 29 are the most likely users of Twitter, while Facebook, by far the  most used network on the market is favored by people over the age of 50.

So you can see by knowing who you are targeting and where they hang out is very important  in deciding where you should focus your efforts in marketing your store and products. The  internet is a wealth of information, and what is true today may not be true tomorrow. You  should regularly research the latest trends in the Social Networking game, but these are  some pointers to get started with.

Thank you for reading my blog and don’t forget to visit my vintage Estates In Time Store.

Growing Your Presents Through Social Networking

Social Networking


So I have talked a little about SEO and Blogging in a few of my posts so far, but what else can we do to help our Etsy shops? I spend a good bit of time reading and commenting in the Etsy forums, in fact some of the ideas I get to write about in my Blog comes from the forums. So I felt like touching on the subject of social networking might be the obvious next step in this line of articles.

After all, what is a forum other than a social gathering of people asking questions, and discussing matters which are important to them?

Some reoccurring questions I see over and over are “Does Instagram work for your shop?”, “How many sales do you get from Pinterest?”, “Do you get many views from Facebook?”, or “Has Twitter helped your shop?”.

Well, the best answer to these questions is subjective. According to how it’s used socializing can both help or hurt a business. Take for example, your meeting someone for the first time. That first impression can be the start of a great friendship, or just another encounter never remembered. Or even worst an encounter that leaves a desire to never repeat.

The idea or propose of socializing for business is to engage peoples interest. To give them something they can use, and to gain their trust. Basically using a social network is about selling yourself more than selling your product.

Ask questions, questions that really matter to the way you do business or to the products you sell. Then respond to the questions, let people know you’re a real person and that you value their opinions.

Give insights into things that are related to your product. Let’s say you have a business where you sell hand tied fishing lures, offer sections on your social page which links to lake water levels, or state fishing license requirements.

Run contest or trivia games, in other words make your social page a fun, informative site they will to visit again. By doing these things and using links to your shop, blog and any of the social networks you decide to use you not only improve your image to the public, you also improve all of your linking sites SEO.

Thank you for reading my Blog and check back soon for follow ups or follow me to be notified as new updates are added, and don’t forget to visit my Vintage store at Estates In Time.

SEO and Etsy, trying to make sence of it all!

Image

Every time I look in the Forums on Etsy someone is talking about SEO, and everyone seems to have an opinion, there are more myths and half truths flying around than Knats on a summer evening near a swamp, LOL, Truth be told, no one really knows how major search engines set up their algorithms, or how often they change them.

So let’s talk a little about what we do know, First of all, if your website or product isn’t on the first page of a search the chance of it being seen drops off dramatically, and if your not in the top 4 or 5 pages your chance of being seen is almost null! So you can understand how much competition there is out there for these first few pages. That being said, I have heard many people talk about how they don’t use tags that are too competitive. Let me tell you.

Although it may give you a nice warm fuzzy feeling to have a first page listing when you search for a “Red and Blue Poke-a-dot Bikini”, 99.999 percent of the people searching started their search looking for a “Bikini”, and if your Bikini isn’t in the first few pages, all you end up with is that nice warm fuzzy feeling.

Another point that we know, Search Engines are looking for relevant material. They are in competition as well with other search engines. Could you imagine doing a search for that bikini and getting a page full of websites advertising canvas boat tops or worst vacations to go skiing in Colorado? How often would you use that search again? So you can see why it is so important for Google to keep their algorithms secret.

Ok now, so just how do they set up computers to understand how relevant one site or product is compared to another?

It’s how words are used.

Words that are in bold print or larger font tell the search engine these are important words. Then mathematically, they scan the rest of the document.

In Etsy listings your product titles are a larger font and they are set to bold text, so to the search engines these look like the most important words in your document. Next important are the words you declare as your tags. If your large font, bold words do not match any of your declared tag words, search engines will decide the listing isn’t relevant and kick it out of the search.

Next is the tricky part, the part they keep secret, the part which decides between two listing with similar titles and the same tags which one is more relevant.

It’s really a mass of different things ranging from word count, to links,.to age and views. When I say word count, I’m talking how many times the large font bold words which you have declared as tags are used in your description.

Use these words too many time and search engines will decide it’s a phishing attempt and disqualify your site or product. Use them too little, and they decide the information isn’t relevant. It’s really a hit and miss / trial and error situation,

You really can over obsess with this, no one really knows where the limits are, so if you can get into the first few pages there are other things to play with. Besides, even if you do manage to get page one today, tomorrow the algorithms could be changed (and they often are) throwing your listing back to page three.

The next part is links, both onsite and off site.

You are often encouraged by Etsy to Facebook / Tweet / Blog your listings. These are links, when a search engine visits your store they are looking for ways to leave and Etsy gives them avenues to do just that, also if you have a blog listing or a link to your Facebook page in your store so are you.

This can be a good thing, because when they leave if you have set up links back to your store it makes your site and listing even more relevant.  

SEO can seem like magic, it can seem like the hardest thing to grasp, but as you play around and learn a few tricks it will become easier and remember, No One has the inside scoop and if done right Anyone can end up on the First Page.

Feel free to visit my shop at Estates In Time or Drop me a line. I hope this might help you understand SEO a little better.