Tag Archives: Social Networks

The Build of a Facebook Fan Page

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Although I’m not a big fan of Facebook, I decided to give it a chance again and build a Fan Page for Estates In Time. Personally I feel the changes made to the Social Media giant back in 2012 which made every page generic, with no way to set up a landing page greatly hurt the chances for small businesses to stand out in the crowd. This plus the practice of throttling news feeds posted by page owners who do not place paid advertisements.

Prior to 2012 page owners were able to use apps  such as Static HTML to create custom tabs with calls to action, then direct each new visitor to those tabs on their first visit, I always felt this let the pages which used the option stand out, it made the pages fun and interesting to visit. A couple that use to do a good job with this that really stands out in my memory were “Coors Light” and “Corona”,

Their pages were always fun to visit, with cool games, interesting facts, and great give away contest. But, anyway I came here to write about the building of my new Fan page, not to rant about Facebook or to reminisce about the past.

Today, even though I can’t set the page up to take visitors to my tabs automatically, writing a custom tab which offers something of value to my visitors was important to me. I wanted to give the public a reason to like my page.

By using the Static HTML + iframes app which has a built in fan gate, I was able to give the tab two different looks.

First with a call to action, offering discount codes to used in my Etsy Store and the chance to enter contest that I plan to run later on, for Liking My Page.

The second look to the tap, for people who have Liked My Page, displays my discount codes, RSS feeds from my Blog and past tweets from Twitter, Also later when I run contest, I plan to use these pages to give more to my fans.

Although I have done a fair amount of HTML coding, it’s not something I use everyday so often I need reminders or sort of a cheat sheet to get things right. The best online tutorial I’ve found for programming languages is w3schools. Even for someone who doesn’t know programming, this site does a good job of helping you understand the process.

If you would like t check out the way I set up the Estates In Time Fan Page, feel free to visit and be sure to Like it t get in on the fun.

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Digging a Little Deeper Into Social Networks

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Ok, so I discussed making a good first impression, engaging your audience and giving them  value when using Social Networking to market your products, but just which one will work  best for you? To be honest that depends on you, and the products you’re trying to sale.

Each networking site out there has their pros and cons, but there is another side you have to  consider. Just who are you trying to reach? Who is most likely to buy the things you sell?

Each sector, age group, or gender has different tastes and needs. For the most part, a 20  something woman who doesn’t have children, or a man probably won’t be in the market to buy  cute little baby clothes, while young mothers and grandmothers might be.  Tech savvy young  males could be searching the latest gadget, but an empty nester may care less about it.

Basically you need to think about your customers and where you can reach them. You need  to find out just where your target group hangs out. Every few months a new networking site  becomes the latest rage, and each one has its own followers.

For example, the age group of 16 – 24 are the most likely to be using Instagram, more Women use the service than men, and the women using Instagram mostly do not have children.

Pinterest is another site which is used mostly by women. Used mostly by mothers in  the age group between 25 and 54.

Men between 18 and 29 are the most likely users of Twitter, while Facebook, by far the  most used network on the market is favored by people over the age of 50.

So you can see by knowing who you are targeting and where they hang out is very important  in deciding where you should focus your efforts in marketing your store and products. The  internet is a wealth of information, and what is true today may not be true tomorrow. You  should regularly research the latest trends in the Social Networking game, but these are  some pointers to get started with.

Thank you for reading my blog and don’t forget to visit my vintage Estates In Time Store.

Growing Your Presents Through Social Networking

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So I have talked a little about SEO and Blogging in a few of my posts so far, but what else can we do to help our Etsy shops? I spend a good bit of time reading and commenting in the Etsy forums, in fact some of the ideas I get to write about in my Blog comes from the forums. So I felt like touching on the subject of social networking might be the obvious next step in this line of articles.

After all, what is a forum other than a social gathering of people asking questions, and discussing matters which are important to them?

Some reoccurring questions I see over and over are “Does Instagram work for your shop?”, “How many sales do you get from Pinterest?”, “Do you get many views from Facebook?”, or “Has Twitter helped your shop?”.

Well, the best answer to these questions is subjective. According to how it’s used socializing can both help or hurt a business. Take for example, your meeting someone for the first time. That first impression can be the start of a great friendship, or just another encounter never remembered. Or even worst an encounter that leaves a desire to never repeat.

The idea or propose of socializing for business is to engage peoples interest. To give them something they can use, and to gain their trust. Basically using a social network is about selling yourself more than selling your product.

Ask questions, questions that really matter to the way you do business or to the products you sell. Then respond to the questions, let people know you’re a real person and that you value their opinions.

Give insights into things that are related to your product. Let’s say you have a business where you sell hand tied fishing lures, offer sections on your social page which links to lake water levels, or state fishing license requirements.

Run contest or trivia games, in other words make your social page a fun, informative site they will to visit again. By doing these things and using links to your shop, blog and any of the social networks you decide to use you not only improve your image to the public, you also improve all of your linking sites SEO.

Thank you for reading my Blog and check back soon for follow ups or follow me to be notified as new updates are added, and don’t forget to visit my Vintage store at Estates In Time.