Although I’m not a big fan of Facebook, I decided to give it a chance again and build a Fan Page for Estates In Time. Personally I feel the changes made to the Social Media giant back in 2012 which made every page generic, with no way to set up a landing page greatly hurt the chances for small businesses to stand out in the crowd. This plus the practice of throttling news feeds posted by page owners who do not place paid advertisements.
Prior to 2012 page owners were able to use apps such as Static HTML to create custom tabs with calls to action, then direct each new visitor to those tabs on their first visit, I always felt this let the pages which used the option stand out, it made the pages fun and interesting to visit. A couple that use to do a good job with this that really stands out in my memory were “Coors Light” and “Corona”,
Their pages were always fun to visit, with cool games, interesting facts, and great give away contest. But, anyway I came here to write about the building of my new Fan page, not to rant about Facebook or to reminisce about the past.
Today, even though I can’t set the page up to take visitors to my tabs automatically, writing a custom tab which offers something of value to my visitors was important to me. I wanted to give the public a reason to like my page.
By using the Static HTML + iframes app which has a built in fan gate, I was able to give the tab two different looks.
First with a call to action, offering discount codes to used in my Etsy Store and the chance to enter contest that I plan to run later on, for Liking My Page.
The second look to the tap, for people who have Liked My Page, displays my discount codes, RSS feeds from my Blog and past tweets from Twitter, Also later when I run contest, I plan to use these pages to give more to my fans.
Although I have done a fair amount of HTML coding, it’s not something I use everyday so often I need reminders or sort of a cheat sheet to get things right. The best online tutorial I’ve found for programming languages is w3schools. Even for someone who doesn’t know programming, this site does a good job of helping you understand the process.
If you would like t check out the way I set up the Estates In Time Fan Page, feel free to visit and be sure to Like it t get in on the fun.